- Exam Code: 410-101
- Exam Name: Facebook Certified media buying professional
- Updated: Nov 04, 2026
- Q & A: 152 Questions and Answers
Facebook 410-101 Exam : Facebook Certified media buying professional
PDF Version DemoAbout Facebook 410-101 Exam
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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Measurement | 15% | - Define relevant KPIs and metrics - Apply measurement methodologies - Generate and interpret reports |
| Campaign Optimization | 22% | - Optimize delivery and performance - Understand Meta ad auction dynamics - Use Advantage+ solutions - Troubleshoot delivery issues |
| Media Buying Tools | 20% | - Manage Meta Business Manager & Business Suite - Use Commerce Manager & Catalogs - Set up and analyze A/B tests - Configure Events Manager & Conversions API |
| Creative Strategy | 13% | - Apply creative best practices - Comply with ad creative policies - Align creative formats with objectives |
| Campaign Activation | 31% | - Set up campaigns aligned with business objectives - Implement audience targeting strategies - Apply buying types and bidding strategies - Configure brand safety and ad policies |
Facebook Certified media buying professional Sample Questions:
Question #1
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. Avg. Order Per User
- B. Reach
- C. Revenue per user
- D. CPM
- E. CPC
- F. Impression
Correct Answer: A,B,C,D,F 🗳️
Explanation: Only visible for Exam4Tests members. You can sign-up / login (it's free).
Question #2
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
- A. Lead Generation
- B. Page Likes
- C. Messages
- D. Traffic
- E. Store Visits
- F. App Installs
Correct Answer: A,E,F 🗳️
Explanation: Only visible for Exam4Tests members. You can sign-up / login (it's free).
Question #3
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
- A. Campaign #2 has the lowest ROAS of 1.87
- B. Campaign #1 has the highest ROAS of 63.20
- C. Campaign #3 has the lowest ROAS of 1.87
- D. Campaign #3 has the lowest ROAS of 9.95
- E. Campaign #3 has the highest ROAS of 63.20
- F. Campaign #2 has the lowest ROAS of 1.72
Correct Answer: B,F 🗳️
Question #4
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
- A. You should build lookalike audiences from people who have initiated checkout process and add to cart events.
- B. You should build similar audiences based on people who have visited the website to the main landing page of the product.
- C. You should build lookalike audiences from all of the website visitors.
- D. You should build lookalike audiences from people who have made purchases.
Correct Answer: A,B 🗳️
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Question #5
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.
- A. You should add your domain URL as a list of verified domains.
- B. You can't block lists of websites for your campaigns.
- C. You can upload an HTML file to verify your domain.
- D. You can add a .csv file with a list of all the websites you want to block.
- E. You can use DNS TXT record set up to verify your domain.
Correct Answer: C,D,E 🗳️
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