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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
B) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
C) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
D) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
E) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".

2. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
B) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
C) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
D) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
E) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.

3. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=single
B) action=once
C) tracking=first
D) action=last
E) tracking-once

4. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) You can only order the rules in the top-down order in which Responsys willexecute them.
B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.

5. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Send carefully planned content to highly engaged recipients.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
D) Minimize complaints and bounces to establish a good reputation with each ISP.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

Solutions: