Salesforce MC-202 Exam : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A) Personalization Strings
B) Enhanced Dynamic Content Blocks
C) AMP script Search Functions

2. Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Send Classification and Subscriber Attributes
B) DeliveryProfile and AMP script Lookup
C) Sender Profile and AMP script Lookup

3. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Copy Insights
B) Einstein Content Selection
C) Enhanced Dynamic Content

4. An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Create a data filter on the data extension.
B) Write a query to create a filtered data extension.
C) Filter the.csv file before import.

5. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A) In Send Classifications, delete TACO from the available classification options.
B) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C) In Send Management, add the word TACO to the Auto-Suppression Rules.

Solutions: