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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A) Send the least targeted content first, followed by more targeted content
B) Send five emails exactly seven days apart, without any following steps
C) Send emails using dynamic content based on prospect account fields
D) Send highly targeted content first, followed by less targeted content

2. Which are Actions Available with Salesforce Connector (Choose three)

A) Add to Salesforce campaign
B) Assign prospect via Salesforce active assignment rule
C) Create a Salesforce event
D) Assign prospect to queue
E) Delete a Salesforce task

3. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Place additional navigation on the LenoxSoft home page.
B) Create new content for the paid search ads that direct to the home page.
C) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

4. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Dynamic list and automation rule
B) Automation rule and completion action
C) Completion action and dynamic list
D) Segmentation rule and completion action

5. Which are true about Engagement Program

A) A single rule step can evaluate up to five conditions
B) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
C) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
D) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
E) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
F) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
G) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

Solutions: