- Exam Code: Marketing-Cloud-Developer
- Exam Name: Salesforce Certified Marketing Cloud Developer Exam
- Updated: Oct 08, 2026
- Q & A: 196 Questions and Answers
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
The average Salary of a Marketing Cloud Developer Certified Expert in
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Create and manage API integrations |
| Topic 2: Platform Architecture | 15% | - Implement triggered send architectures - Create and manage CloudPages - Design solutions using Journey Builder - Build automations in Automation Studio - Configure and use Query Activities |
| Topic 3: Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls - Configure data privacy and compliance settings |
| Topic 4: Contact Handling | 14% | - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering - Use contact model concepts effectively |
| Topic 5: Data Modeling | 16% | - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Implement data import and export processes - Utilize Data Views for data access |
| Topic 6: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality |
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