- Exam Code: P8010-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Updated: Aug 20, 2026
- Q & A: 91 Questions and Answers
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| Section | Objectives |
|---|---|
| Topic 1: Performance Tuning & Troubleshooting | - System optimization
|
| Topic 2: Data Management & Segmentation | - Audience segmentation techniques
|
| Topic 3: Campaign Design & Execution | - Campaign creation and management
|
| Topic 4: Security & Deployment | - User roles and access control
|
| Topic 5: IBM Unica Campaign Architecture & Components | - System architecture overview
|
1. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
A) Target Cells Tab
B) Analysis Tab
C) Summary Tab
D) Flowchart Tab
2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
A) Filtering
B) Switching
C) Segmentation
D) Mapping
3. Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)
A) Segment
B) Sample
C) Audience
D) Merge
4. In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
A) Click the Admin icon.
B) Click the Options icon.
C) Click the Run icon.
D) Click the flowchart icon.
5. What type of process is the Call List in Unica Campaign?
A) History process
B) Response process
C) Contact process
D) Parameterized process
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |
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