Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214 exam

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A) engagement data
B) Frequently used phrases in subject line
C) spelling and punctuation errors
D) emotional tone of subject line

2. What is true about Inbox message:

A) Contact owns the message not the device.
B) Alert+inbox consume 1 supermessage.
C) It can open any public url also and not only cloud page
D) Device owns the message not the contact.

3. Which two functions does Einstein Copy Selection do for marketing campaigns?

A) Use aggregate daily engagement metrics to optimize content for the next day
B) Send personalized content for each customer when they open email messages
C) Analyze click results to find out which assets spark the most engagement among customers
D) Determines how many subscribers will engage with the message.

4. Which two concepts are types of Journeys?
Choose 2 answers

A) Triggered
B) Promotional
C) Single-send
D) Multi-step

5. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A) Some automation activity is using the inbox message
B) The message is already scheduled/active
C) The message has already been sent. (once started to send cannot mark as inactive)

Solutions: