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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

A) Defender
B) Responder
C) Reactor
D) Analyzer

2. Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

A) I, II, III
B) II, III, IV
C) I, II, III, IV
D) I, III, IV

3. Which of the following are good sources for new product concepts?

A) External sources from educational institutions, inventors and other companies focused on pure research
B) All of the above are good sources for new product concepts
C) Internal sources from R&D, Marketing and/or operations
D) External sources from customers, including lead users

4. Which of the following is the most appropriate role for the marketing team member in technical product development?

A) Screen technical development team members attempts to talk to customers
B) Always lead the development team
C) Make marketing decisions without the involvement of technical people
D) Stay informed about technical progress, via attendance at team meetings, etc.

5. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's project strategy.

A) False
B) True

Solutions: