- Exam Code: EEB101
- Exam Name: Salesforce Email Essentials (EEB101) Exam
- Updated: Oct 23, 2026
- Q & A: 290 Questions and Answers
Salesforce EEB101 Exam : Salesforce Email Essentials (EEB101) Exam
PDF Version DemoAbout Salesforce EEB101 Exam
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking, Reporting and Automation | 15% | - Email performance metrics - Standard reports and analytics - Basic automation and triggered sends - Bounce and complaint management |
| Topic 2: Email Creation and Design | 26% | - Content Builder usage - Accessibility and rendering - Personalization and dynamic content - Email templates and best practices |
| Topic 3: Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Topic 4: Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - A/B testing options - Send classifications and sender profiles |
| Topic 5: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Segmentation and filtering - Lists and Data Extensions - Importing and maintaining subscriber data |
Salesforce Email Essentials (EEB101) Sample Questions:
Question #1
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The file for an import activity can be on a desktop computer
- B. An import activity can be used in an automation created in Automation Studio
- C. An import activity can be executed manually
- D. The file for an import activity must be placed in a folder on a FTP site
- E. The import activity is under Subscribers in the Email Application
Correct Answer: A,B,D 🗳️
Question #2
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)
- A. They can resubscribe from the Subscription Center
- B. They will be unsubscribed from the List used for the send
- C. They can choose to be unsubscribed from all lists in the Subscription Center
- D. They will be unsubscribed from all available lists
- E. They will be removed from the data extension
Correct Answer: A,B,C 🗳️
Question #3
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Audience Builder
- B. Send Flow
- C. SQL Query Activity
- D. Filters
Correct Answer: A 🗳️
Question #4
A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
- A. Query Activity
- B. Playbooks
- C. User-initiated email
- D. Automation Studio
Correct Answer: B 🗳️
Question #5
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Changes to a template are automatically inherited in emails built from that template
- B. A template does not automatically affect emails created from that template
- C. Changes to a template cannot be made once it is saved in the application
- D. Updating an email to reflect changes made in its template can be done in the email properties
Correct Answer: B,D 🗳️
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