- Exam Code: 1D0-623
- Exam Name: CIW Social Media Specialist
- Updated: Nov 11, 2026
- Q & A: 57 Questions and Answers
CIW Social Media Specialist : 1D0-623 exam
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Salary of CIW 1D0-623: CIW Social Media Specialist Exam Certified Professional
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Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/
CIW 1D0-623 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Media Advertising and Promotion | 15% | - Paid advertising across major platforms - Integrating organic and paid strategies - Budgeting, targeting, and optimization |
| Topic 2: Risk Management, Ethics, and Analytics | 15% | - Reputation management and crisis response - Legal compliance, privacy, and ethics - Metrics, analytics, reporting, and optimization |
| Topic 3: Introduction to Social Media | 15% | - Social media fundamentals and evolution - Types and categories of social media platforms - Role of social media in modern business |
| Topic 4: Developing Social Media Strategy | 20% | - Target audience identification and personas - Strategy formulation and goal setting - Platform selection and channel planning |
| Topic 5: Using Social Media in Business | 15% | - Business objectives and social media alignment - Organizational roles and responsibilities - SWOT analysis and business assessment |
| Topic 6: Creating and Managing Social Media Campaigns | 20% | - Community engagement and management - Campaign planning and project management - Content creation, curation, and publishing |
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