Facebook Certified Community Manager : 600-101 exam

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Determine if members of the group are more likely to retain their monthly membership
C) Post a poll in the community asking members if the company should close the group
D) Document the number of members and engagement statistics for the CEO to review

2. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Start a secret group for people doing the challenge and post everything there.
B) Highlight past photos and success stories and tag members who have joined past challenges.
C) Create posts to encourage people to sign up and have moderators answer any questions.
D) Message new members and invite them to participate in the challenge.

3. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Study engagement trends on the school's Facebook Page
B) Analyze drop-off for video content
C) Interview alumni
D) Survey community members

4. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Share exclusive access to the influencers Page and content for members
B) Host a Q&A on Instagram Stories where members can submit questions to influencers
C) Host live video Q&A sessions in the group where the influencers host the session
D) Post content customized by the influencers into the group and boost the posts

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Define partnership criteria with key food and beverage influencers
B) Decide on the target audience and which platforms to use to reach them
C) Review existing channel performance and replicate strategy
D) Determine launch goals and milestones to achieve

Solutions: