Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201 exam

MC-201
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 22, 2026
  • Q & A: 306 Questions and Answers

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About Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201 Exam Questions

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Visitors and Prospects8%- Apply the appropriate plan of action using Prospect Audits given a scenario
- Describe the relationship between visitors and prospects
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
Topic 3: Administration11%- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields
- Explain the relationship between Account Engagement and Salesforce
Topic 4: Engagement Studio17%- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program
Topic 5: Lead Management24%- Explain what a Score measures and how scoring is managed
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Identify the capabilities and use cases of custom redirects
- Define the capabilities of a segmentation rule
- Explain what a Grade measures and how grading is managed
- Explain the components and use cases of an automation rule
- Define the capabilities of a completion action
- Define the capabilities of page actions
Topic 6: Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
- Distinguish between the metrics collected in Account Engagement email reporting

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What information can you access on the Prospect List?

A) Prospect's Score
B) Prospect's Grade
C) Date of when prospect converted from a visitor
D) Prospect's Company
E) Prospect's Email Address
F) Prospect's Name
G) Date of prospect's last activity
H) Prospect's Title


2. Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?

A) Landing Page
B) Page action
C) Engagement program
D) Custom redirect


3. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A) Unique submissions
B) Total submissions
C) Conversions
D) unique clicks


4. When are visitors converted to prospects?

A) When an automation rule runs
B) When the prospect visits a Marketing Cloud Account Engagement landing page
C) When they run through completion actions
D) When a prospect fills out a form or form handler


5. Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

A) No, you can only have one Salesforce connector at a time.
B) Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
C) Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
D) Yes, but it's only available to customers with the Pro Edition


Solutions:

Question # 1
Answer: A,B,D,F,G
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: A

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